Headline : The Microwave Wants Some RespectHighlights : TrueCookPlus was featured in a Wall Street Journal Article!
Read this very interesting article of The Wall Street Journal, By ANJALI ATHAVALEY.
"Americans are at last embracing the appliance that has been sitting in the kitchen for decades, the one everybody loved to ignore: the microwave oven..."
Headline : Pop Secret to Bear Microwave Heating CodeHighlights : Packages of Pop Secret popcorn will soon bear a numeric code that can be punched into microwaves that leverage TrueCookPlus software for optimal heating!
Headline : Eliminate the microwave cooking guessing gameHighlights : The microwave oven is no doubt one of the most popular kitchen appliances available. But before its ubiquity, people had to get used to the idea that a few button presses (or physical dial turn as the case may have been) could produce a hot meal with seemingly little work...
Headline : New Course for Microwaves?Highlights : A former Hollywood producer\'s concern for his disabled son has put him on the cusp of what may be the next big thing in microwave ovens.
Robert Schaffel, who produced “Diggstown” and other films, wanted to help his son who has cerebral palsy become more independent by preparing his own meals...
Headline : Microwave oven with a brain?Highlights : As if microwave cooking weren\'t simple enough, the fellows behind TrueCookPlus have swooped in and made the process of pressing a few buttons even easier. The patented technology, which so far is compatible with new LG and Kenmore models, is a software that takes several variables into consideration when cooking microwave meals to prevent over- and under- cooking...
Headline : Kenmore With TrueCookPlus Rated #1 Midsized Countertop Microwave OvenHighlights :
TrueCookPlus began quietly test marketing nationally in late summer 2008 in microwave ovens from several leading manufacturers. Within 30 days TrueCookPlus was on The View (see below). And less than 100 days later, a Leading Consumer Research Organization rated the TrueCookPlus equipped Kenmore 6633 as a Best Buy and as its top rated midsized counter top microwave oven.
Headline : TrueCookPlus On The ViewHighlights :
Four million national daytime TV viewers across America learn how TrueCookPlus makes vague microwave directions a thing of the past.
Headline : Want Perfect Food?Highlights : President and CEO of Microwave Science JV LLC Mr. Robert Schaffel, talks with UCLA Radio anchors John Wilson and Andrea Delgado about the new TrueCookPlus technology, which takes microwave cooking to a new level. Now available at Best Buy.
Runtime: 8 Min. 25 Sec.
Hear it out at UCLA radio at: http://uclaradio.com/ or http://www.h2dj.com/uclaradionews/
Headline : 'Survivor' producer (Mark Burnett) is fired up over ovenHighlights :
Electronics maker LG has included the TrueCookPlus technology in a microwave oven that is expected to be available in retail stores beginning next month (May).
The software works like this: A consumer punches into the microwave control panel a numeric code found on a package of food. The software then calculates how long a food needs to be cooked by considering several variables, including elevation, the size of the oven, the size of the package, power levels and the temperature the food should achieve for thorough cooking...
Said Burnett: 'It would be very nice to have a successful and lucrative business that provided for the health and safety in cooking for families.'
...In addition to fully cooking foods to eliminate bacteria, he said the technology could also solve the problem of burnt microwave popcorn...General Mills, maker of such products as Pop Secret popcorn, has agreed to include TrueCookPlus numeric codes on some of its food products, Burnett said.
Headline : Mark (Burnett) does the 'waveHighlights :
Reality TV guru Mark Burnett ('Survivor,' 'The Apprentice') is, indeed, helping make microwave cooking safe for every American.
Burnett is a partner in LA- based Microwave Science JV LLC, which invented TrueCookPlus, a technology which guarantees that 'frozen, refrigerated and shelf stable products' are cooked thoroughly and safely, 'every time.' It's even endorsed by the National Frozen and Refrigerated Food Association...
'TrueCook Plus makes vague microwave package instructions obsolete,' Burnett vows.
Headline : Microwaving safely, with Mark BurnettHighlights :
When it comes to food safety, it appears that television producer Mark Burnett -- the man who brought the world the 'Survivor' television series -- cares about the meek. Pregnant women and children, according to a news release that hit our desks recently, are most likely to get food poisoning from improperly microwaved food, as did more than one hundred people in dozens of states last year when they ate undercooked pot pies.
So Burnett is introducing a 'major microwave food safety advance,' a piece of patented software called TrueCookPlus, which is meant to obliterate dangerous under-microwaving... To answer one question now: yes, you will need buy a new microwave to get this technology (LG and Kenmore sell them now).